Professional human-made game translation and localization services tailored to developers and publishers who want their games to feel natural, immersive, and culturally authentic in every market — backed by years of hands-on experience in game localization across a wide range of projects and genres.
Using AI may seem like an easy way to save time and reduce development costs, but recent data suggests there can be a significant downside. A Game Oracle analysis of nearly 10,000 Steam releases found that games disclosing AI use received around 53% fewer reviews than comparable games, with the effect translating to an estimated 40–60% drop in sales for established developers.
Further analysis of more than 53,000 Steam releases found that AI-flagged games are still significantly underrepresented among the platform’s top-selling titles. By mid-2026, around 37% of new releases carried an AI disclosure, while only about 11% of the month’s top 100 games did.
For players, quality, authenticity, and human creativity still matter. Using AI as a tool does not automatically make a game unsuccessful, but relying on it too heavily, especially for content that players expect to feel handcrafted, can have a real impact on how a game is perceived and ultimately how well it performs.
Our Translation & Localization Services
We provide professional game translation and localization for in-game content across all genres and platforms. This includes user interfaces, menus, tutorials, dialogue, character descriptions, item names, system messages, and narrative content.
Our focus is not only on linguistic accuracy, but on preserving tone, character voice, and player immersion. By understanding gameplay context and genre conventions, we ensure that translated content feels natural and consistent, allowing players to fully engage with the game in their native language.
A localized store page can make the difference between being noticed or ignored. We translate and localize store descriptions, feature lists, promotional text, update notes, and marketing copy for platforms such as Steam, Google Play, and other digital storefronts.
Rather than relying on literal translations, we adapt messaging to match cultural expectations and player behavior in each target market, helping your game communicate its value clearly and convincingly to a global audience.
Player communication doesn’t stop at the game itself. We translate and localize social media posts, announcements, patch notes, and community-facing content to help developers connect with players worldwide.
By maintaining a consistent tone and adapting expressions naturally for each language, we ensure your messaging feels authentic and approachable — whether it’s an update announcement, event promotion, or community engagement post.
We offer subtitle translation and localization for trailers, promotional videos, in-game cutscenes, and other media content related to your game.
Subtitles are adapted with timing, readability, and natural phrasing in mind, ensuring they are easy to follow without distracting from visuals or gameplay. This helps your content remain accessible, immersive, and professional across all supported languages.
Currently available languages are Japanese, English, German, Spanish, French, and Italian.
More languages like Korean, Chinese (Traditional and Simplified) may be available on request.
Our Workflow
By managing the entire localization process in-house, we build a deep understanding of your game, its systems, and its narrative. This allows us to maintain consistency across languages, content types, and updates throughout development.
Our integrated workflow enables translation, proofreading, and localization checks to be reviewed and discussed internally at the same time. This improves efficiency and overall quality while ensuring accuracy, consistency, and immersion — without cutting corners.
Note:
The more context we receive — including details about the game world, characters, terminology, and narrative intent — and the more refined the source language is, the more accurate, consistent, and natural the final translation and localization can be.
Pricing
All languages are offered at the same rate, with special discounts for indie developers.
As a small, specialized team, we have lower operational costs than large agencies. This allows us to offer professional-quality localization at competitive rates without compromising on quality.
Feel free to check the price for your project with our calculator.
Frequently Asked Questions
How much does game translation and localization cost?
Professional game translation and localization doesn’t have to be expensive.
To provide transparency, we offer a calculator to help estimate costs based on your specific needs.
For indie developers, our Translation & Localization service is priced at around $0.10 per word per language (excl. VAT).
Pricing depends on factors such as word count, number of target languages, and payment currency.
Indie developers benefit from a discounted rate without compromising on quality or process.
By focusing specifically on games and using an efficient workflow, high-quality localization can remain cost-effective without sacrificing accuracy or immersion.
What is the difference between game translation and localization?
Game translation focuses on accurately converting text from one language to another.
Localization goes a step further by adapting tone, cultural references, terminology, and player expectations to the target market.
Localization helps ensure that your game feels natural and immersive to players in each region, rather than simply translated.
This is why you may notice different place or character names across localized versions of the same game.
Can AI be used for game translation?
AI tools can be useful for rough internal understanding or early drafts, but they are not suited for professional game translation and localization.
Video games rely heavily on context, tone, character voice, cultural nuance, and player immersion — areas where AI often struggles.
This can lead to unnatural dialogue, inconsistent terminology, or costly revisions later in development.
Based on our experience, projects that rely heavily on AI-generated translations often require extensive rework later in development.
What initially appears to save time and costs can lead to additional rounds of rewriting, consistency checks, and LQA — ultimately taking more time and increasing overall costs compared to a professional human-led localization from the start.
What types of content can be translated and localized?
In addition to video games, translation and localization services can cover:
- Store pages and marketing materials
- Patch notes and update announcements
- Social media (SNS) content
- Anime and video subtitles related to games
This ensures consistent messaging across all player touchpoints.